Marketing Ethics and Pharmaceutical Industry: Unethical Marketing and Promotion of Pharmaceutical Industry in Pakistan

By Khurram Mirza

Does marketing practices of pharmaceutical companies in developed and third world countries are same? This book gives a perspective of Unethical Marketing and Promotional activities done by... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3659103241
• ISBN13: 9783659103247
• Release Date: May 2012
• Publisher: LAP Lambert Academic Publishing
• Length: 120 Pages
• Weight: 0.41 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"