Marketing Discourse: A Critical Perspective

By Martin Fougere, Per Skålén, Markus Fellesson

The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.

• Format: Paperback
• Language: English
• ISBN: 0415541670
• ISBN13: 9780415541671
• Release Date: May 2012
• Publisher: Routledge
• Length: 208 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"