Marketing Communications

by Chris Fill and Sarah Turnbull

Support your students' understanding of the methods and issues surrounding Marketing Communications.

Marketing Communications delivers a blend of academic and practitioner materials, covering how brands engage audiences.

This streamlined edition will provide your students with the additional tools they need to develop their careers in the field.

• Format: Paperback
• Language: English
• ISBN: 1292400323
• ISBN13: 9781292400327
• Release Date: January 1
• Publisher: Pearson
• Length: 656 Pages