Marketing Communications in Tourism: The Influence of Gender in Family Holiday Decision Making in Turkey

By Erdogan Koc

This book is based on an exploratory-qualitative study of marketing communications in the Turkish domestic tourism market: a sector still in its "infancy" in comparison with many other countries, but... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838363450
• ISBN13: 9783838363455
• Release Date: June 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 272 Pages
• Weight: 0.89 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"