Marketing Communications for Local Nonprofit Organizations: Targets and Tools

by Donald R. Self, Walter W. Wymer Jr., Teri Kline Henley

Book Overview

Help your nonprofit organization keep up with the competition As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization's future. This practical...

• Format: Paperback
• Language: English
• ISBN: 0789017032
• ISBN13: 9780789017031
• Release Date: April 2002
• Publisher: Routledge
• Length: 276 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 5.8" x 8.3"