Marketing Classics

By Ben M. Enis, Keith K. Cox, Enis

Book Overview

This 25th-anniversary-edition of Marketing Classics represents a culmination of the most important articles published in the field. Each article has been selected for the contribution it has made, and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0205159885
• ISBN13: 9780205159888
• Release Date: August 1994
• Publisher: Prentice Hall
• Length: 578 Pages
• Weight: 1.94 lbs.
• Dimensions: 1.0" x 7.5" x 9.2"

Customer Reviews

Must Read for all Marketing Professionals and Students

This is a must-read book for all marketing professionals and students. It brings the finest articles ever published by great authors like Theodore Levitt and Philip Kotler. Inludes the all-time classic "Marketing Myopia ".