Marketing Blunders: Cases & Lessons for Managers

By Zalfa Laili Hamzah and Ong Lin Dar

Marketing Blunders: Lessons for Future Managers is all about marketing lessons from year 2009 to 2020. It starts off with a brief background of the business. Then, the authors reveal what went wrong in each case and how the company solved the issue or turned a bad situation into a positive one. All cases end with a list of lessons learnt and discussion questions. You will learn the potential marketing blunders and how to avoid them. This book will help you build and strengthen your brand.

• Format: Paperback
• Language: English
• ISBN: 1543761798
• ISBN13: 9781543761795
• Release Date: December 2020
• Publisher: Partridge Publishing Singapore
• Length: 108 Pages
• Weight: 0.37 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"