Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption

By Hackley and Chris Hackley

This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It highlights the influence of social construction on the study of marketing.

• Format: Paperback
• Language: English
• ISBN: 0415439698
• ISBN13: 9780415439695
• Release Date: March 2007
• Publisher: Routledge
• Length: 234 Pages
• Weight: 0.74 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"