Marketing and Gamification: Applications, Challenges, and Ethics

In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics.

• Format: Paperback
• Language: English
• ISBN: 1032694211
• ISBN13: 9781032694214
• Release Date: May 2026
• Publisher: Routledge
• Length: 248 Pages
• Weight: 0.87 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"