Marketing and communication strategies

By Marco Piazzese

This book examines the topic of marketing and communication strategies using the fitness industry as a case study. It explores how marketing tools and advertising measures can be used to capture the attention of the target audience. It discusses the tools of the traditional marketing mix, distinguishing them from those used in sports marketing. Furthermore, internal and external communication strategies are discussed and illustrated using a practical example. This book sets out reasons why companies should not ignore these concepts if they are to succeed in an ever-larger and more competitive market.

• Format: Paperback
• Language: English
• ISBN: 6630074882
• ISBN13: 9786630074888
• Release Date: May 2026
• Publisher: Our Knowledge Publishing
• Length: 64 Pages
• Weight: 0.22 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"