Marketing Analytics Using Excel: A Beginner′s Guide

By ASHA THOMAS and Rahul Pratap Singh Kaurav

This introductory guide to marketing analytics using Microsoft Excel provides a broad and easy-to-understand overview of marketing analytics for those who are new to the subject.

• Format: Hardcover
• Language: English
• ISBN: 1529681901
• ISBN13: 9781529681901
• Release Date: July 2025
• Publisher: Sage Publications Ltd
• Length: 448 Pages
• Weight: 2.24 lbs.
• Dimensions: 1.0" x 7.4" x 9.7"