Marketing Analysis in Sport Business: Global Perspectives

By Kevin K Byon

This book explores sport marketing analytics. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how analytical procedures are the key to developing effective, evidence-based marketing practices that reflect consumer needs.

• Format: Hardcover
• Language: English
• ISBN: 1032298758
• ISBN13: 9781032298757
• Release Date: July 2022
• Publisher: Routledge
• Length: 306 Pages
• Weight: 1.39 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"