Marketing - The Retro Revolution

by Stephen Brown

Book Overview

The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing -- The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking.

In his engaging and lively style, Stephen Brown shows that the implications of today′s retro...

• Format: Paperback
• Language: English
• ISBN: 0761968512
• ISBN13: 9780761968511
• Release Date: August 2001
• Publisher: Sage Publications Ltd
• Length: 272 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.6" x 9.3"