Market Structure Analysis

by James E. Myers

Market Structure Analysis is a review of various technologies as they relate to a current conceptual model, called the behavioral market structure model. The purpose behind these technologies is to promote a greater understanding and usage of marketing structure in marketing planning. To reach this end, the following issues are discussed: -Multidimensional scaling and the four major types of measuring scales (nominal, ordinal, ratio, and interval);-Two...

• Format: Paperback
• Language: English
• ISBN: 0877570892
• ISBN13: 9780877570899
• Release Date: November 1977
• Publisher: Amer Marketing Assn
• Length: 159 Pages
• Weight: 0.75 lbs.