Market Segmentation: Using Niche Marketing to Exploit New Markets

by Art Weinstein

Book Overview

This edition of Market Segmentation includes the key elements that made the first edition the resource for marketing professionals. Its state-of-the-art demographic and psychographic segmentation... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1557380481
• ISBN13: 9781557380487
• Release Date: March 1989
• Publisher: Probus Publishing Co.
• Length: 308 Pages
• Weight: 1.10 lbs.

Customer Reviews

Combines the academic with the practicle

The auther understands high technology and is able to provide concepts that allow the reader to take positive steps within business.The book has a nice flow and also contains insights into the relationship between strategic planning and marketing. The book also provides tools to segment and define markets. Good for small or large businesses.