Market Orientation, Corporate Culture, and Business Performance

by Satyendra Singh

This book considers the importance of market orientation and corporate culture on business performance. By avoiding a focus on a specific market orientation scale, the author adopts a multifaceted... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0754635783
• ISBN13: 9780754635789
• Release Date: January 2004
• Publisher: Ashgate Publishing
• Length: 187 Pages