Market-Driven Strategy: An Executive Guide to Health Care's Integrated Environment (J-B AHA Press)

By Linda MacCracken

Market-Driven Strategy speaks directly to the needs of health care executives, physician leaders, directors of planning and marketing, clinical managers, and professionals throughout the health care industry who formulate and implement organizational strategy. Filled with practical advice and up-to-date examples, this detailed playbook of strategies and planning pinpoints the breakdowns in the strategic planning process. It describes effective models, activities, and processes for identifying areas of past strategic failure and reveals concepts for ensuring future success. It also examines the key factors for sound and effective strategic decision making: Payer assessment and position Physician network assessment and position Organizational and financial capabilities and performance Merger and alliance positions Getting and keeping customers Action plan development Market-Driven Strategy is a breakthrough resource that offers surefire techniques for building on the contributions of the entire organization to win more health care consumers and increase overall market share.

• Format: Hardcover
• Language: English
• ISBN: 1556482116
• ISBN13: 9781556482113
• Release Date: November 1997
• Publisher: Jossey-Bass
• Length: 224 Pages
• Weight: 1.10 lbs.
• Dimensions: 11.0" x 0.9" x 5.1"

Customer Reviews

An Excellent Overview

We recommend this book to clients of ours who serve on Boards of health care systems. McCracken provides an excellent overview of what is going on in health care delivery today, using up-to-date examples.The author takes many of the current models of strategic thinking and shows how each model applies or does not apply in a health care environment. She lists the warning signs that something is wrong with the strategic planning---very helpful.McCracken is well suited to author a book like this.She has had marketing/strategy roles with urban health care teaching health care systems as well as more rural community hospitals. She thus understands both worlds.Larry Stybel The Board of Directors' Resource Center