Managing Value Propositions in Service Ecosystems

by Julian Boha

Julian Boha explores value propositions in ecosystems as they play an important role in communicating how a company aims to provide value to business partners and customers. Value propositions are used in our everyday language, yet the concept remains ambiguous as there is a lack of empirical evidence about value propositions and their formal development process. The author provides a much-needed understanding of value propositions within the context...

• Format: Paperback
• Language: English
• ISBN: 3658317124
• ISBN13: 9783658317126
• Release Date: September 2020
• Publisher: Springer Gabler
• Length: 234 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.6" x 5.8" x 8.3"