Managing South African Tourism

By Richard George

Managing Tourism in South Africa equips students as well as practitioners with a combination of industry-specific knowledge and general managerial skills needed to succeed. It explores the fundamental business management aspects of tourism including law, management, human resource management, marketing, finance, and shows how the industry is structured. This book meets the need for a good South African book pitched at the right level on this subject. The book has a southern African focus and is made accessible to students through the use of South African examples and case studies.

• Format: Paperback
• Language: English
• ISBN: 019578913X
• ISBN13: 9780195789133
• Release Date: July 2008
• Publisher: Oxford University Press
• Length: 368 Pages
• Weight: 1.25 lbs.
• Dimensions: 6.5" x 0.9" x 9.4"