Managing Digital Enterprise: Ten Essential Topics

by Jun Xu

Foundation of Digital Enterprise.- Technology Foundation and Talent Management for Digital Enterprise.- Digital Enterprise Strategy Planning and Implementation.- B2C Digital Enterprise: E-tailing.- E-Services.- B2B Digital Enterprise and Supply Chain.- Digital Platforms.- Digital Marketing and Advertising.- Digital Payment Systems.- Mobile Enterprise.

• Format: Hardcover
• Language: English
• ISBN: 9462390932
• ISBN13: 9789462390935
• Release Date: October 2014
• Publisher: Atlantis Press
• Length: 199 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"