Managing customer relationships based on customer lifetime value

By Marion Anzböck-Hintermayr

The aim of this paper is to provide a brief overview of the most commonly used customer valuation methods. Both their advantages and their weaknesses are highlighted, in order to then analyse how the Customer Lifetime Value method can counteract these. The necessary prerequisites for its application within a company are outlined. Finally, recommendations for the application of customer value calculation using the Customer Lifetime Value method are derived, and further potential applications of this method are highlighted.

• Format: Paperback
• Language: English
• ISBN: 6630322991
• ISBN13: 9786630322996
• Release Date: July 2026
• Publisher: Our Knowledge Publishing
• Length: 60 Pages
• Weight: 0.21 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"