Managing Corporate Reputation

by Susan Croft

It's not surprising that reputation has moved to the center of strategic thinking. But how many companies know how to manage or measure it--let alone have a reputation strategy? Far too few. This report explains how to value and promote your reputation--and protect it.

• Format: Spiral-bound
• Language: English
• ISBN: 1854182722
• ISBN13: 9781854182722
• Release Date: September 2003
• Publisher: Thorogood
• Length: 277 Pages
• Weight: 2.06 lbs.
• Dimensions: 0.9" x 9.0" x 11.7"