Managing Communication Processes: From Planning to Crisis Response

by E.W. Brody

This text for communications specialists marks a departure from earlier studies by approaching the subject of communication programs and crisis response holistically, concentrating on how mass communication plans, programs, and campaigns, special event and crisis response techniques must be coordinated in order to be effective. The study establishes the link between the parent organization's public relations concept and the communication methods...

• Format: Paperback
• Language: English
• ISBN: 0275934683
• ISBN13: 9780275934682
• Release Date: June 1991
• Publisher: Praeger
• Length: 248 Pages
• Weight: 0.81 lbs.
• Dimensions: 0.7" x 6.1" x 9.0"