Managing Brand You: Seven Steps to Creating Your Most Successful Self

by Ira Blumenthal and Jerry S. Wilson

Book Overview

This book reveals a proven seven-step process for personal brand building that can help anyone achieve greater professional success.Nationally respected brand experts Jerry Wilson and Ira Blumenthal... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0814410685
• ISBN13: 9780814410684
• Release Date: January 2008
• Publisher: AMACOM/American Management Association
• Length: 236 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.9" x 6.4" x 8.9"
• Age Range: 17 years and up
• Grade Range: Grade 12 and higher

Customer Reviews

Tough times calls for this book!

I want to strongly recommend this book, especially to those in these tough times who are in transition and are looking for their next great opportunity. Taking the disciplined approach recommended by Ira and Jerry, thinking about yourself as your "most valuable brand", and looking for ways to differentiate that brand in a challenging marketplace are vitally important ideas. I encourage you to buy this book, dive deep into the seven steps (keep a close eye on the step where they talk about creating a "Unique Identity") and make your brand as successful in the marketplace as possible!

A Monument of Development Discipline

Managing Brand you is a monument of development discipline designed to encourage anyone who is willing to ignite their talents of higher learning and prosperous living. It is a unique read displayed for the entry level individual as well as the corporate mega leader. Not only is it a great tool for the workplace, but an ultimate guide for one who wants to grow and enjoy life to the full. It invites you to revisit you and see what changes you can make in your own life, your career, and the things around you to experience a life of change. Being the best advocate of your own development is the strength found in reading Jerry Wilson's "Managing Brand You." I encourage you to get a copy for yourself, your children, and your closest friend. Spread the wisdom and knowledge of a successful leader into the life of someone very special to you. That's the difference you can make in someone's life today. I am inspired and you will be too. Dorothy Hart-Manuel

Help's one to analyze and then potentially re-position oneself

Managing Brand You really provides one a different perspective about oneself that I had not thought of previously. It is an easy and very productive read that I would recommend to everyone.It really does help one to analyze oneself, how other's view you to then potentially re-position yourself if you so desire.

These Guys are onto Something with this Book

Love the concept and these fellows really deliver on the description and the ideas around the theme of developing your brand. We all have been doing this, but here is an organized way to think of ourselves as brands to represent to colleagues, customers and in general our outside world. Terrific read, entertaining examples and would recommend this book to anyone, but especially business people thinking through how to manage their careers and customers.

Managing Brand You

Managing Brand You is an intriguing concept of thinking of one's self as a brand. I found the chapter on the brand audit to be especially insightful when I thought about some of my experiences from the five stages in life, from childhood on into adulthood, and how those experiences helped create the person I had become. This helped me to understand how I needed to position myself, set goals for myself, and then implement those plans. I know now that personal branding is a critical element for me personally and professionally - how I see myself and how others see me. After reading the book and following through on the exercises, I found myself energized and refocused on myself and my goals. There is a great deal of substance in this book and it would be very helpful to all who read it.