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Business & Investing Books > Marketing & Sales Books > Managing Brand Equity
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Managing Brand Equity: Capitalizing on the Valu... 0029001013 Book Cover

Managing Brand Equity: Capitalizing on the Valu...

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Edition Description

In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly...

Edition Details
Format:Hardcover
Language:English
ISBN:0029001013
Format: Hardcover
Condition:
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