Managing Brand Equity: Capitalizing on the Value of a Brand Name

by David A. Aaker

Book Overview

In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value.

The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying...

• Format: Hardcover
• Language: English
• ISBN: 0029001013
• ISBN13: 9780029001011
• Release Date: September 1991
• Publisher: Free Press
• Length: 299 Pages
• Weight: 1.30 lbs.
• Dimensions: 1.1" x 6.4" x 9.6"

Customer Reviews

One of the Bests

I read this book from the library, but as it is a book to be kept in the personal library, bought it. Now I make my pals near to me read this book and the series.

MARKETING EQUALS MANAGING BRAND EQUITY

tHIS BOOK GIVES YOU THE INSIGHT ALL MARKETERS NEED. IT`S WRITTEN IN A WAY SO WE CAN IMPLEMENT OR BASE STRATEGIES, WHERE TO DIRECT THE EFFORTS AND HOW TO SUCCESFULLY RATE THE IMPACT. ANYONE IN A MANAGING POSITION SHOULD READ THIS BOOK.

A great way to invest money and reading time

I read this book in the Italian translation, and already it deserved 10. The original edition probably deserves more, if education gives the best ROI this book is a way to get the highest.