o Introduction to management and its application to physical therapy. o Five units: The PT Department; Organizational Behavior; Planning and Design in PT; Marketing; Measuring Quantity and Quality in PT. o Each unit has case studies/histories that deliberately allow for diversity in outcomes and management styles. o Four underlying principles: There are individual styles, concepts, and theories; traditional management theories can help to understand organizational behavior, but need to be augmented by other considerations; Management theories can be applied to physical therapy and to action oriented projects; case studies bring relevance & meaning.
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