
Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.
The book successfully combines theory with practical application,...

This engaging textbook approaches data analytics from a managerial perspective and explores how managers can use data to take better decisions.
Management Decision-Making, Big Data and Analytics is set apart by the fact that it places the human element...

Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.
The book successfully combines theory with practical application,...