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Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them
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Malcolm McDonald on Value Propositions: How to ... 0749481765 Book Cover

Malcolm McDonald on Value Propositions: How to ...

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Edition Description

While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them effectively. This book will show you how to develop a financially quantified value proposition that...

Edition Details
Format:Paperback
Language:English
ISBN:0749481765
Format: Paperback
Condition:
$
38.99
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