Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them

by Malcolm McDonald and Grant Oliver

While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them effectively. This book will show you how to develop a financially quantified value proposition that drives growth.

A value proposition is an innovation or feature that clarifies a company's core purpose and identity. In the same way profit lies at the heart of every...

• Format: Paperback
• Language: English
• ISBN: 0749481765
• ISBN13: 9780749481766
• Release Date: October 2018
• Publisher: Kogan Page
• Length: 256 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.7" x 6.1" x 9.1"