Make Marketing Matter: Change Perceptions. Drive Performance. Architect Growth.

By Emma Pownall

Stop justifying marketing. Start architecting growth.

Too often, CMOs find they're speaking a different language to the rest of the boardroom. Creativity and commerciality clash. Growth stalls. The exact opposite of what marketing leaders - and their CEOs - intended.

There is a better way. Marketing leaders should be the architects of growth, operating strategically across three critical dimensions: resonating with the audience, translating boardroom priorities, and driving growth ambitions. More impact. More outcomes.

For a decade, Emma Pownall was the only marketer in a high-performing tech company boardroom surrounded by leaders who didn't understand marketing's complexity or trust its value. Drawing on real-world examples of translating strategy into business language to secure investment, she shows marketing leaders - and their CEOs - how to elevate marketing's strategic role, justify budgets and architect growth.

• Format: Hardcover
• Language: English
• ISBN: 1805760203
• ISBN13: 9781805760207
• Release Date: October 2026
• Publisher: Practical Inspiration Publishing
• Length: 240 Pages
• Dimensions: 0.7" x 5.5" x 8.5"