Mail Surveys: Improving the Quality

by Thomas Mangione and Thomas W. Mangione

Book Overview

Students and researchers who want to improve the quality of their mail-survey data collection will find this book invaluable. The author considers such issues as: reducing sampling bias; questioning response errors; and obtaining good response rates from mail surveys. The book also offers useful insights and tips on: problems to avoid in mail surveys; what type of rating scales to use; open-ended versus closed-ended questions; screening questions...

• Format: Paperback
• Language: English
• ISBN: 0803946635
• ISBN13: 9780803946637
• Release Date: August 1995
• Publisher: Sage Publications, Inc
• Length: 144 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.4" x 5.4" x 8.4"

Customer Reviews

Excellent, very useful book!

I was looking for an comprehensive book about mail surveys and bought three books. The Mangione's book was the best and the shortest.