Mad Cows and Mother's Milk: The Perils of Poor Risk Communication

by William Leiss and Douglas Powell

Book Overview

The first case study deals with the mad cow fiasco of 1996, one of the most expensive and tragic examples of poor risk management in the last twenty-five years. For ten years the British government... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0773516190
• ISBN13: 9780773516199
• Release Date: April 1998
• Publisher: McGill-Queen's University Press
• Length: 320 Pages
• Weight: 1.12 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"

Customer Reviews

A Must-Have for the Professional PR Library

Canadian authors Powell and Leiss provide a structured and interesting look at significant case studies, both Canadian and American, of issues and crisis management communications, or as they call it, "risk communications". The book provides an excellent background into risk communications. From dioxins among Canadian natives to silicone breast implants and cow's milk,excellent and recent case studies are deconstructed to identify the key successes and failures of the risk communications process. Finally, the book ends with 10 "lessons" for risk communicators--providing not so much the "how" answers, as the "why" and "what" answers. Easy to read, but scholarly in nature, an excellent addition to any public relations practitioners' library, and particularly Canadian practitioners, who have little to choose from in the way of good and recent Canadian case study analysis.