Machiavelli, Marketing and Management

by Phil Harris, Patricia L. Rees, Harris Phil, et al.

Book Overview

This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today's manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as:

* modern management
* governance and ethics
* post-modernism
* marketing
* political communication and spin...

• Format: Paperback
• Language: English
• ISBN: 0415216702
• ISBN13: 9780415216708
• Release Date: April 2000
• Publisher: Routledge
• Length: 256 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.8" x 6.2" x 9.2"