M: Advertising

by Michael Weigold, William F. Arens, David Schaefer

Book Overview

M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0078028914
• ISBN13: 9780078028915
• Release Date: February 2011
• Publisher: Irwin/McGraw-Hill
• Length: 498 Pages
• Weight: 0.05 lbs.
• Dimensions: 0.9" x 9.0" x 10.7"