Luxury Management and Artificial Intelligence: Strategic Adoption and Consumer Perceptions

By Olga Nechaeva

This book provides a comprehensive examination of how luxury brands navigate artificial intelligence adoption in an industry historically resistant to technological innovation.

Drawing on original empirical research and secondary data analysis, the author explores why and how luxury brands are selectively integrating AI across their operations and investigates consumer perceptions of AI integration in luxury brand experiences. Examining the strategic rationale behind luxury brands' AI investment, and investigating AI-powered storytelling and communication strategies, it goes on to explore how consumers perceive AI's role in luxury product development design.

Offering valuable insights for researchers, students and practitioners, it offers practical implications and an understanding of which applications enhances, rather than compromise, luxury values.

• Format: Hardcover
• Language: English
• ISBN: 3032446058
• ISBN13: 9783032446053
• Release Date: March 2027
• Publisher: Palgrave MacMillan