Luxury E-Branding in Greater China

By En-Ying Lin

the current study will explore luxury brand websites in Chinese and English language in terms of website characteristics, standardization versus adaptation, product category, country of origin,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838352874
• ISBN13: 9783838352879
• Release Date: April 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 156 Pages
• Weight: 0.52 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"