Luxury consumption in China: The potential of niche luxury brands and design SME's in the first-tier cities

By Kasper Brandi Petersen

The large international brands often get all the attention when the potential of the Chinese luxury fever is discussed. Instead this book investigates the drivers of success for the numerous small... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3844395571
• ISBN13: 9783844395570
• Release Date: May 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 92 Pages
• Weight: 0.32 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"