Love and Ideology in the Afternoon: Soap Opera, Women and Television Genre

by Laura Stempel Mumford and Russell E. Mumford

Book Overview

A critical study of how soap operas reinforce dominant ideas of gender and sexuality and why soaps seem so pleasurable that women viewers, including feminists, keep coming back to watch. It blends theory, criticism, and personal practice into an analysis of the genre and its viewers.

• Format: Hardcover
• Language: English
• ISBN: 0253328799
• ISBN13: 9780253328793
• Release Date: August 1995
• Publisher: Indiana University Press
• Length: 176 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.8" x 5.6" x 8.4"