Like: The Button That Changed the World

By Bob Goodson and Martin Reeves

Book Overview

Over seven billion times a day, someone taps a like button.



How could something that came out of nowhere become so ubiquitous and so familiar--and even so addictive? What problem does it solve for people, and why does a "like" feel so good? And by the way, who invented the like button in the first place?



In Like, bestselling author and renowned strategist Martin Reeves and coauthor Bob Goodson--Silicon Valley veteran and participant in the invention of the like button--take listeners along on a fascinating quest to find out what's behind the world's friendliest icon. It's a story that starts out as simply as a thumbs-up cartoon but ends up presenting surprises and new mysteries at every turn, some of them as deep as anthropological history and others as speculative as the AI-charged future.



But this isn't just the story of the like button. It's so much more.



Using the origin story and evolution of the like button as a jumping-off point, the authors take listeners on a fun and fascinating journey through the world of business, offering smart and surprising insights into technology, innovation, creativity, invention, and even us.

• Format: MP3 CD
• Language: English
• ISBN: B0F4C8TVNQ
• ISBN13: 9798228509849
• Release Date: April 2025
• Publisher: Ascent Audio
• Length: 1 Pages