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Lexus: The Relentless Pursuit
Edition Description
A behind-the-scenes look at Lexus's surprising twenty-year success story--in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the...
Edition Details
Format:Paperback
Language:English
ISBN:0470828048
Format: Paperback
Condition:
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20.05
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Lexus: The Relentless Pursuit
Edition Details
Format:Hardcover
Language:English
ISBN:0470821108
Format: Hardcover
Condition:
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31.39
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Lexus: The Relentless Pursuit
Edition Description
A fascinating insight into how Toyota conceived, developed and launched its own luxury car brand - Lexus. This remarkable success story will explain how the Japanese giant went from zero to 25% share of the luxury car market in the space of only ten years.
Edition Details
Format:Hardcover
Language:English
ISBN:B008HD0YLM
Format: Hardcover
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