Lexus: The Relentless Pursuit

By Chester Dawson

Book Overview

A fascinating insight into how Toyota conceived, developed and launched its own luxury car brand - Lexus. This remarkable success story will explain how the Japanese giant went from zero to 25% share... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0470821108
• ISBN13: 9780470821107
• Release Date: September 2004
• Publisher: Wiley
• Length: 280 Pages
• Weight: 1.35 lbs.
• Dimensions: 9.3" x 1.2" x 6.6"