Lexus: The Relentless Pursuit

by Chester Dawson

Book Overview

A behind-the-scenes look at Lexus's surprising twenty-year success story--in a revised new edition

In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but price--it was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz...

• Format: Paperback
• Language: English
• ISBN: 0470828048
• ISBN13: 9780470828045
• Release Date: April 2011
• Publisher: Wiley
• Length: 300 Pages
• Weight: 1.34 lbs.
• Dimensions: 1.1" x 6.1" x 9.0"