Leads & Conclusions

by Marshall J. Cook

Cook teaches article writers how to grip readers with their writing, keep them entranced and make them remember what they've read. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 089879661X
• ISBN13: 9780898796612
• Release Date: January 1995
• Publisher: Writer's Digest Books
• Length: 176 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.8" x 6.2" x 9.3"

Customer Reviews

Fast and Practical

This is a fast read with practical, beneficial ideas primarily intended for the prose writer. Cook often refers to newspaper and magazine articles, radio pieces, and book chapters. His tone is extraordinarily chatty, almost to distraction, but his casual approach makes the advice seem designed specifically for just you and your writing. Plentiful examples from an eclectic array of pulications plus well-known and unknown writers help demonstrate the universality of the instruction he offers in this short, but utilitarian writer's manual.

A great guide for journalists

As someone who occasionally struggles with leads, I found this guide quite helpful in working out some of the kinks and better using my creativity. I've read it cover to cover several times and my only complaint is that I wish it were longer!

ProActive Sales Management

ProActive Sales Management is full of great ideias covering everything from creating a sales culture in an organization to how hold a decent sales meeting.