L'Aventure l'Oréal [French]

By François Dalle

L'Or al is today world leader in the field of cosmetics and personal care products. It is difficult to imagine that in 1948 it was a small company operating mainly in France and in a few neighbouring countries. Over a period of 35 years, under the management of Fran ois Dalle, L'Or al's annual revenue rose from $ 30 million to $ 3 billion. In this book, Fran ois Dalle shows that money and classical management techniques played a minor role in L'Or al's growth. He argues, instead, that the company's success can be explained by the wide acceptance by the staff of what he calls the "spirit of L'Or al" the existence of a company mI'd-set relentlessly aiming to conquer and develop new markets, in conjunction with a genuine mystique of quality and a desire to capture, before others, what is looming on themarket. This is what enabled L'Or al to diversify its activities, spread all over Europe, Japan and America and successfully manage the hard times of the 1970s and '80s.In 1942, Fran ois Dalle joined Monsavon, a minor soap manufacturing company owned by Eug ne Schueller, the founder of L'Or al. Six years later, Dalle joined L'Or al. He managed the company with Eug ne Schueller until 1957, when he became its CEO, a position he held until 1985.

• Format: Paperback
• Language: French
• ISBN: 2738110444
• ISBN13: 9782738110442
• Release Date: September 2001
• Publisher: Odile Jacob
• Length: 406 Pages
• Weight: 1.03 lbs.
• Dimensions: 0.8" x 5.5" x 8.5"