Launchcode: AI, Pharma and the Next Frontier, Volume 1: The Agentic Shift

By Larry Mickelberg

Launchcode: AI, Pharma and the Next Frontier Volume 1: The Agentic Shift redefines how pharmaceutical brands go to market. Industry veteran Larry Mickelberg introduces Launchcode-an AI-native commercial operating system powered by intelligent agents that orchestrate targeting, messaging, field support, and performance in real time. This book is a strategic guide for commercial leaders ready to move beyond legacy models and embrace the future of precision, automation, and impact in pharma marketing.

• Format: Paperback
• Language: English
• ISBN: 1968615016
• ISBN13: 9781968615017
• Release Date: July 2025
• Publisher: Axonal.AI LLC
• Length: 218 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"