Kleppner's Advertising Procedure

by W. Ronald Lane, Tom Reichert, Karen King, et al.

Book Overview

Kleppner's Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. KEY... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0131404121
• ISBN13: 9780131404120
• Release Date: January 2004
• Publisher: Prentice Hall
• Length: 784 Pages
• Weight: 4.10 lbs.
• Dimensions: 1.4" x 8.4" x 11.2"