Key Marketing Skills: A Complete Action Kit of Professional Marketing Concepts, Tools and Methods [With CD-ROM]

By Peter Cheverton

Book Overview

Not just another 'introduction to marketing', Key Marketing Skills is a practical, actionable guide that demonstrates how to apply marketing strategies in a real-world context, from conducting a... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749433558
• ISBN13: 9780749433550
• Release Date: January 2001
• Publisher: Kogan Page
• Length: 414 Pages
• Weight: 2.12 lbs.
• Dimensions: 1.0" x 7.5" x 9.7"