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Paperback Key Account Selling Book

ISBN: 081447828X

ISBN13: 9780814478288

Key Account Selling

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Format: Paperback

Condition: Good

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Book Overview

This book will show you how to grow your business by growing the businesses of your principle customers.

Customer Reviews

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Key Account Selling

This is an excellent book that really shows how to effectively sell to key accounts. Strategies and related tactics are presented for dealing with different sized customers in different industries competing under different competitive situations.For example, the author shows clearly how to change your selling proposition when working with small companies in a growing industry versus working with a large company in a mature industry.This is only one small example of the wealth of information in this book.This will be a great book for new salespeople but is also excellent for seasoned veterans who want to stay ahead of the pack.
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