Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status (Key Account Management: Tools & Techniques for Achieving Profitable)

By Peter Cheverton

Book Overview

An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749441690
• ISBN13: 9780749441692
• Release Date: March 2004
• Publisher: Kogan Page Business Books
• Length: 352 Pages
• Weight: 1.70 lbs.
• Dimensions: 9.6" x 0.9" x 7.4"