Keep the Right Customers: Five Key Steps to Profitable Customer Retention

By Mark Stewart

This practical manual presents a management strategy for developing and implementing a customer-retention strategy. It explains why customer retention matters, how and why organizations should be selective about securing and retaining those customers, and how retention will improve profits.

• Format: Paperback
• Language: English
• ISBN: 0077091396
• ISBN13: 9780077091392
• Release Date: June 1996
• Publisher: McGraw-Hill Book Co Ltd
• Length: 254 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.6" x 6.0" x 8.9"